Welcome to the latest issue of Straight Talking. We hope you find it a quick and easy way to keep abreast of current marketing practice, news and events.
	Marketing updates  Branding: a key strategy  Give your website a facelift : 11 tips  How small firms acquire and retain online cutomers  And on a lighter note... Bluejacking
	Dates for your diary Leading Change   14 May, Royal Geographical Society, London Internal Branding Forum 2004  24 – 25 May, London Email Marketing Forum 2004  24 – 25 May, Carlton Tower, London Internet World 2004  15 – 17 June, Earls Court, London Making Brands Personal  30 June, Millenium Conference Centre, London