Dates for Your Diary

Leading Change – What Leaders Really Do
14 May 2004
Royal Geographical Society, London
John Kotter is the number one speaker and author in the world on leadership and change. Learn to recognise the importance of leadership and that it must distinguish itself from management. Use proven techniques and tips for leading change and learn how to lead more effectively.
www.globalleadersnetwork.net

Internal Branding Forum 2004
24 – 25 May 2004
London
Making the business case for Internal Branding - the bottom line. Using the business case to get leadership buy-in. How to successfully integrate Marketing, HR & Comms. Understanding and shaping the organisation's brand personality. Maintaining Internal Brand integrity in tough times - managing change.
www.osneymedia.co.uk

Email Marketing Forum 2004
24 – 25 May 2004
Carlton Tower, London
Engaging customers through creative email marketing to truly cut-through and maximize response rates. Covering issues such as how to cut through the clutter of SPAM with high impact campaigns, measure ROI and successfully increase your contacts while complying with the Data Protection Act.
www.centaur.co.uk

Internet World 2004
15 – 17 June 2004
Earls Court, London
Internet World is the UK’s leading business event where professionals can learn to further master the potential of the Internet to drive their company forward. Whether you are in an IT or line of business function, if you champion the Internet for your company then you need to be at Internet World 2004.
www.internetworld.co.uk

Making Brands Personal: Connecting with Customers
30 June 2004
Millennium Conference Centre, London
The first IDM/Marketing Society Symposium, bringing together an exceptional blend of marketing, branding, data and new media expertise. Examining the growing synergies from brands and personal communications and providing authoritative perspectives on marketing investment, impact, intelligence and innovation.
www.theidm.com